I knew it !!!! Successful companies are many times more likely to have the sales team creating it's own sales material...😀...doesn't sound so strange when in written form...but still very unlikely to be true in your current company
...already 2006 HBR wrote this excellent article on why marketing and sales should end the war and come together as one....16 years later and my guess is that many marketing and sales organisations in complex sales still act very much as separate entities...Show more
The Orchestrator - The Value Creator - The Friend or The Pitch Master are some of the roles I have been trying on as part of my B2B sales career...but I have over time started to realize that complex sales has only become increasingly complex and that...Show more
What’s your choice?
Multiple choice is a fire-starter for conversation
agree fully. Position yourself as a sensemaker and people will flock...and as a side note. Never wear a handkerchief as a salesguy. It is a warning sign for any decision maker. Focus on sensemaking instead
Best tip of the day for virtual sales meeting - while in meeting...Open a shared Google Doc (shared with participants) .... and take minutes of meetings LIVE while meeting happen. Great way to secure common understanding and speed up follow up ....and...Show more