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I knew it !!!! Successful companies are many times more likely to have the sales team creating it's own sales material...😀...doesn't sound so strange when in written form...but still very unlikely to be true in your current company
4958
...already 2006 HBR wrote this excellent article on why marketing and sales should end the war and come together as one....16 years later and my guess is that many marketing and sales organisations in complex sales still act very much as separate entities...Show more
5013
The Orchestrator - The Value Creator - The Friend or The Pitch Master are some of the roles I have been trying on as part of my B2B sales career...but I have over time started to realize that complex sales has only become increasingly complex and that...Show more
5060
What’s your choice?
Multiple choice is a fire-starter for conversation
sensemaking...does that make sense? The argument in HBR article is that information for B2B buyers are now abundant and that what they really need is actually someone to help them make sense of it (https://hbr.org/2022/01/sensemaking-for-sales?autocomplete...Show more
5109
Niklas Lohmann
agree fully. Position yourself as a sensemaker and people will flock...and as a side note. Never wear a handkerchief as a salesguy. It is a warning sign for any decision maker. Focus on sensemaking instead
Best tip of the day for virtual sales meeting - while in meeting...Open a shared Google Doc (shared with participants) .... and take minutes of meetings LIVE while meeting happen. Great way to secure common understanding and speed up follow up ....and...Show more
5135
Maybe this is one of the tools for our future of remote selling
Pluto | Host virtual events that attendees love.
Turn your audience into active participants with real-world-like social interactions and build a long-lasting community.
5139
will the future of work also change the future of selling...for sure!!! here is a great podcast for that change...https://open.spotify.com/show/59bljZU7v9cJTXKvlfnFN8?si=Iv4hgJMFRCCx4SpmXlLArg&nd=1 its called Distributed and run by Matt Mullenweg (who...Show more
5167
Morgan Curby
...meaning...if your customers are all globally distributed, how will that effect how to reach and engage them...Account Based Marketing challenge :)
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