Thoughts of the Day
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Morgan Curby
...already 2006 HBR wrote this excellent article on why marketing and sales should end the war and come together as one....16 years later and my guess is that many marketing and sales organisations in complex sales still act very much as separate entities...Show more
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Morgan Curby
The Orchestrator - The Value Creator - The Friend or The Pitch Master are some of the roles I have been trying on as part of my B2B sales career...but I have over time started to realize that complex sales has only become increasingly complex and that...Show more
3154
Morgan Curby
sensemaking...does that make sense? The argument in HBR article is that information for B2B buyers are now abundant and that what they really need is actually someone to help them make sense of it (https://hbr.org/2022/01/sensemaking-for-sales?autocomplete...Show more
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Niklas Lohmann
agree fully. Position yourself as a sensemaker and people will flock...and as a side note. Never wear a handkerchief as a salesguy. It is a warning sign for any decision maker. Focus on sensemaking instead
Morgan Curby
will the future of work also change the future of selling...for sure!!! here is a great podcast for that change...https://open.spotify.com/show/59bljZU7v9cJTXKvlfnFN8?si=Iv4hgJMFRCCx4SpmXlLArg&nd=1 its called Distributed and run by Matt Mullenweg (who...Show more
3261
Morgan Curby
...meaning...if your customers are all globally distributed, how will that effect how to reach and engage them...Account Based Marketing challenge :)
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